Brand management in tourism – graduate profile

The Graduates of Brand management in tourism studies are equipped with specialized knowledge and skills essential for creation and effective management of brands in tourism enterprises, institutions and regions competing on globalizing markets. They understand the process of brand creation and development; know and are able to utilize dedicated marketing and ICT tools to support it; are capable of planning and executing brand and image campaigns.

Our Graduates are prepared to work as brand managers and persons responsible for brand and image creation and promotion in every type of tourist organization.